Guides for founders
Learn: AI visibility for founders
Plain-English guides to getting your startup named, recommended and cited by ChatGPT, Claude, Gemini, Perplexity and Google's AI. Practical steps, honest limits, no invented stats.
Read them in this order
Definitions and metrics
What is AI search visibility?
Mention rate, rank, citation rate and share of voice explained, why AI answers vary, and how often to measure.
7 min readRead the guide
GEO, AEO and LLM SEO
Generative engine optimization
GEO, AEO and LLM SEO in plain English: what overlaps with SEO, what's different, and a prioritized 30-day plan.
6 min readRead the guide
Get recommended
How to rank in ChatGPT
How ChatGPT builds its shortlists, and five steps to get your startup onto them, from entity clarity to third-party mentions.
7 min readRead the guide
Methodology and examples
See exactly how the checker works
Every number in a report traces back to a real AI answer. Here's how we get them, and what a finished report looks like.
Methodology
How AI Visibility Checker Pro works
The exact prompts, how each of the 6 AI surfaces is queried, how mentions and citations are detected, the scoring formula and its limits.
Read the methodology
Example
Sample AI visibility report
A complete, unlocked report for a fictional startup: score, per-engine results, competitors named instead, cited sources and a fix plan.
View the sample report
Glossary
Key terms, one sentence each
The vocabulary you'll meet in AI visibility reports and GEO advice, with a link to the guide that covers it.
- AI search visibility
- How often, and how prominently, AI assistants mention, recommend and cite your brand when people ask questions relevant to what you sell.
- AI search visibility, defined
- Mention rate
- The share of answered prompts whose answer names your brand.
- The four metrics that matter
- Rank in answers
- Your position when an AI answer is a list of recommendations, averaged across the answers that name you.
- The four metrics that matter
- Citation rate
- The share of answers that cite or link to your own website as a source.
- The four metrics that matter
- Share of voice
- Your mentions as a share of all brand mentions, yours plus competitors', across the same set of answers.
- The four metrics that matter
- Generative engine optimization (GEO)
- Making your brand more likely to be mentioned and cited in AI-generated answers. AEO and LLM SEO describe much the same work.
- What generative engine optimization means
- Entity clarity
- How unambiguously AI systems understand what your company is, what it sells and who it's for.
- Step 2: Make it obvious what you are
- Fan-out queries
- The related searches an AI system may run behind the scenes to answer a single question.
- What's actually different about GEO
- Brand perception
- What an AI assistant says when someone asks about your company by name, and whether that description is accurate.
- The four metrics that matter
Book a free AI visibility strategy call
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