Peec AI review: what the dashboard shows, what it costs, and who it's for

Peec AI is an AI search analytics platform based in Berlin, with an office in New York. It was founded by Marius Meiners, Tobias Siwonia and Daniel Drabo, who met through Antler, and launched its product in early 2025. Press coverage reports a $21 million Series A led by Singular in November 2025. Peec says more than 3,500 brands and agencies use it, and its own pages cite a G2 rating of 4.7 to 4.9 out of 5.

How it works

You give Peec a set of prompts, the questions your buyers ask AI assistants. Peec runs each prompt on each AI model you've chosen, usually every day, and stores the answers. Your monthly usage is simply prompts × models × days. For example, 50 prompts on 3 models for 30 days is 4,500 AI answers, which is exactly the Starter allowance.

From those answers it calculates how often you're named, where you're placed, how you're described, and which websites the AI read or cited. Everything in the dashboard traces back to those stored answers, which you can open and read.

Peec's sidebar has grown a lot in 2026. Here's what each area shows, based on Peec's own documentation.

Overview

The home screen. It shows your visibility trend, a ranking table of the brands you track, the top cited sources and the latest AI answers, filtered by date range, model and topic. Since September 2026 you can customize it, adding, resizing and rearranging charts, and ask the built-in Peec Agent questions in plain English.

Brand Insights

Breaks your performance down by topic and model, so you can see where you lead and where a competitor wins. This is the view to check when the overall number hides a weak spot, such as being strong in ChatGPT but missing from Google's AI Overviews.

Brand Perception

How AI describes you compared with competitors, scored on attributes you can customize. Two newer tabs stand out. Objections lists the recurring arguments AI makes against choosing you, traced to their sources. Fact-checking checks AI's claims about you against facts you provide, which helps catch outdated pricing or features.

Prompts and Discovery

Your tracked prompts, organized by topic and tag. Each one is labelled branded or non-branded and by intent (informational, commercial or transactional), with a rough volume score from 1 to 5. Discovery suggests prompts and competitors based on your brand profile, which is a quick way to build a first prompt set.

Sources

Often called Peec's standout feature. Gap analysis lists the domains and URLs that cite your competitors but not you. Domains groups every cited site by type (competitor, editorial, reference, user-generated, or you). URLs goes down to the page. Peec also separates retrievals (pages the model read) from citations (pages shown in the answer).

Results: Ranking, Chats, Fanouts and Ads

Ranking shows your position against other brands for each prompt. Chats holds the raw AI answers behind every metric. Fanouts shows the background searches the model ran and whether you appeared in them. Ads, added in August 2026, tracks sponsored placements in ChatGPT answers.

Actions and Impact

Actions is a ranked list of recommendations, grouped as fixes to your own site, content you own, and mentions you need to earn elsewhere, each with an estimated impact, the evidence behind it and a short brief. Impact charts your metrics over time with markers for when you completed actions. Peec still doesn't write or publish content for you.

Agent analytics

Crawlability checks whether your robots.txt lets more than 40 AI bots in, with no setup needed. Crawl Insights shows which AI bots hit which pages, using your server or CDN logs. AI Referrals connects to Google Analytics to show visits from AI assistants through to conversions. A My website view combines all three per page, flagging pages that are crawled but never cited.

AI Shopping

For e-commerce brands: product-level visibility, position and win rate in AI shopping results, with your catalog imported from Shopify, a CSV or Google Merchant Center.

The metrics, defined

Changes are compared with the previous period of the same length. If these terms are new to you, our guide to AI search visibility explains each one with examples.

Peec shows prices by region. These were on its pricing page in US dollars on October 15, 2026, with the euro prices shown in Europe on October 13.

Every self-serve plan includes unlimited users and daily tracking. Advanced adds the Looker Studio connector, and Enterprise adds API access, SSO and the full model list.

Extra engines

Each extra engine is a paid add-on priced to your plan: $30/month on Starter, $70 on Pro and $140 on Advanced (about €25, €55 and €115 in Europe). So a startup on Starter that wants a fourth engine pays around $125 a month on monthly billing.

Agency plans

Peec sells separate credit-based agency plans: Essential (€205/month), Growth (€425/month) and Scale (€675/month), plus a custom Comprehensive tier. One credit is one prompt on one model for one day. Agency plans add client users, free "pitch" projects for prospects and shareable dashboards.

Why you'll see different prices online

Third-party reviews quote everything from €89 to $95 for Starter. Peec shows prices by region, older reviews quote earlier price lists, and Peec has changed pricing several times in 2026. One directory even claims Peec has no self-serve plans, which is wrong. Check peec.ai/pricing on the day you buy.

There's a free trial. Its length and whether a card is needed vary between sources, so confirm at signup.

This is the detail most reviews skip, and it matters for your real cost.

Peec's own pricing page is inconsistent about Perplexity, so ask before you buy if it matters to you.

If your buyers use Claude or Perplexity, you can check both for free first with our Claude visibility checker and Perplexity visibility checker. One free scan covers both, plus ChatGPT, Gemini, AI Overviews and AI Mode.

• CSV and PDF exports, and shareable dashboards on every plan.
• Looker Studio connector from Advanced up, with dimensions such as model, prompt, tag, topic and source domain.
• Customer API: Peec's documentation says it's limited to Enterprise customers. Oddly, the Looker connector also needs an API key, so ask how that works on Advanced.
• MCP server: connects Peec to Claude, Cursor, VS Code and other AI tools, so you can query your data in chat. Since September 2026 Peec is also listed in ChatGPT's plugin directory.
• Data sources: Google Analytics (AI Referrals), Shopify and Google Merchant Center (Shopping), and CDN or log integrations such as Cloudflare, Vercel and WordPress (Crawl Insights).

We read 15 reviews and comparison pages, most of them written by competing tools, and counted how often each point came up.

Pros

• Clean, easy dashboard that non-technical marketers can read (7 of 15).
• Strong source analysis, showing exactly which domains and URLs feed the answers (7 of 15).
• Fast self-serve setup with suggested prompts, and no sales call needed.
• Unlimited users on every plan.
• Daily tracking on every tier, with the raw answers behind every number.
• Growing toolkit: perception, objections, fact-checking, crawler analytics and AI referrals.

Cons

• Only 3 engines below Enterprise, with paid add-ons for more (7 of 15).
• Measures, but doesn't fix. Actions suggest what to do, but your team does the work (7 of 15).
• Tight prompt caps, starting at 50 on Starter.
• High for light use. $80–95 a month is a lot if you're not yet mentioned anywhere.
• Confusing pricing online, with different currencies and old price lists still ranking.
• API is Enterprise-only.

A good fit

• In-house SEO and content teams that already appear in some AI answers and want to grow share of voice.
• Agencies managing several brands, thanks to agency plans, client users and pitch projects.
• Brands with clear competitors, where the gap analysis turns straight into an outreach list.

Skip it for now if…

• You're pre-product-market-fit or brand new. If AI doesn't mention you anywhere yet, a tracker will chart zero every day. Peec has no historical backfill, so there's nothing to analyze until you're in the answers.
• You don't know which questions to track yet. Work out your buyers' prompts first.
• You want the work done for you. Peec gives you data and suggestions, not content or outreach.

In those cases, a free scan plus a plan is a better first step. Run the scan above, or book a free strategy call and we'll go through your results and tell you honestly whether paid tracking makes sense yet.

These two are compared more than any other pair in this category.

In short: Peec is the self-serve choice you can start this afternoon, and Profound is the enterprise platform you buy through sales. Our Profound review covers Profound's dashboard and its September 2026 pricing change in detail.

• Otterly.AI: the budget option. $29/month for 15 prompts, with ChatGPT, AI Overviews, Perplexity and Copilot included.
• Ahrefs Brand Radar: for teams already on Ahrefs. A huge pre-built prompt index plus custom prompts.
• Profound: the enterprise option, with the most depth and the highest price.
• Semrush AI Visibility Toolkit: AI tracking inside the Semrush SEO suite.
• Our free scan, then our AI Visibility Tracker: check all 6 AI surfaces for free today, and join the waitlist for weekly tracking.

All of them are compared in one table, with prices, in our roundup of the best AI visibility tools.

If you decide to try it, this order gets you useful data fastest:

1. Fill in the brand profile carefully: category, audience and competitors. Peec's suggestions depend on it.
2. Use Discovery to draft prompts, then edit them to sound like real buyers. Keep most of them non-branded.
3. Tag prompts by topic and funnel stage, so you can filter later.
4. Confirm your competitor list, so share of voice compares you with the right brands.
5. Pick your 3 engines based on where your buyers actually ask. For B2B software that's usually ChatGPT plus Google's AI surfaces.
6. Wait 24–48 hours, then read the Chats and Sources, not just the scores. The answers tell you why you're missing.

Our guide on how to rank in ChatGPT covers what to do with what you find.